Trigas grows brand awareness at A-OSH EXPO 2022
A-OSH EXPO 2023, which is being held at the Gallagher Convention Centre in Midrand from 6 to 8 June 2023, is a proven platform for suppliers of occupational safety and health (OSH) products and services, to grow recognition of their brand.
“Making one’s brand stand out in a sea of competitor offerings can be challenging. Finding the right marketing mix is often the deciding factor in whether a product will climb to new heights or suffer from failure-to-launch syndrome,” says Mark Anderson, Portfolio Director at Specialised Exhibitions (a division of Montgomery Group).
“With the help of A-OSH EXPO 2022, Trigas managed to make inroads into brand awareness, establish new business relationships, and identify new niche markets,” says Alan Lewis, MD at Trigas.
Lewis says that a visitor to their stand at the expo, held in June 2022, said: “This is the best product I have seen all week.”
“Receiving comments like this motivates us to continue doing what we do best. The visitor, from emergency fire and rescue services training company Pro Ethnos Fire and Rescue, contacted us after the expo and requested the loan of a few of our devices in a proof-of-concept process (PoC), for a couple of months, before making a purchasing decision. We were more than happy to comply as this is part of the service we offer.”
Currently, the customer is using the Blackline Safety G7c devices and has said that the organisation is looking into populating its own fleet of safety units. In addition, the customer offered to advertise Trigas and Blackline Safety in his operations, free of charge.
Blackline Safety’s G7c leverages integrated 4G/3G-cellular connectivity to wirelessly link teams to real people, while automating data analytics and compliance reporting. Should a gas leak, injury or health event occur, G7c confidently accounts for everyone’s wellbeing and whereabouts in real-time, so no call for help ever goes unanswered.
“Success stories like this highlight the importance of being in the right place at the right time. In this instance, by taking an exhibition stand at A-OSH EXPO 2022, Trigas was able to connect with a visitor who is now being converted into a customer,” says Anderson.
A-OSH EXPO is co-located with the 30-year-old Securex exhibition, the established Facilities Management Expo and the recently launched Firexpo. The flow-through of traffic from each show is highly advantageous to the exhibitors on the four shows. This is reinforced by the attendees at the Saiosh free-to-attend Seminar Theatre powered by Saiosh and Sapema, and the Working at Height Theatre, who take the opportunity to visit the exhibitor stands between seminar sessions.
“We would like to encourage suppliers of health and safety equipment to book a stand at this year’s event. Just imagine, you too could be recording your sales successes before year end, simply by committing to three days of interaction with a large portion of your target market,” says Anderson.
Engage with A-OSH EXPO 2023 on social media using the show hashtag #A-OSH2023.